Fender Tune

Fender Tune

Fender Tune is an iPhone and Android app released in August 2016 (iOS) and January 2017 (Android) that enables users to tune their guitars and other instruments. I served as product lead on this project from December 2015 to today.

Fender Tune has been featured on Product Hunt.

  • Have yielded over 20,000 account sign ups for a passive feature usage
  • Coordinated a splash page to promote the app
  • Became a featured app in the Apple App Store, and our app icon was shown in an Apple Keynote
  • Implemented strategy to track events within the app to track usage of functionality, as well as prompt user for certain actions (app review, support request) at the right time.
  • Implemented Intercom early in the product for ongoing product feedback and detailed learnings about user base
  • Launched with an interim tuning algorithm with we later improved
  • After competitive analysis, decided to offer additional tunings for free, and allow custom tuning creation with free account sign up
  • Simple and intuitive design to break us out of older skeuomorphic music utility app traditions and appeal to a younger audience while not alienating our longer term dedicated fan base
  • Hit 1M downloads between both platforms within 1 year (iOS) and 6 months (Android)
  • Have maintained a 5 star rating average steadily