Fender Tone

Fender Tone

Fender Tone is an iPhone and Android app that allows owners of certain Fender connected amps to control their amplifier settings and effects wirelessly over Bluetooth, as well as download community-made presets. We also built an accompanying website to promote the app, amps, and community presets.

  • Led internal training of sales people, retailers, Fender Academy, and support teams on the software product and physical product
  • Helped establish a new support site and knowledge base system to provide better technical help to these customers, and wrote majority of support content (internal and external)
  • Developed features and communications to ensure that app versions aligned with compatible amp firmware versions
  • Established a beta program to try new versions of the app with users, and also amp firmware
  • Released both iOS and Android apps at the same time as the physical product, while accommodating the launch date moved up 6 weeks.
  • Sold tens of thousands of Mustang GT amps, with approximately 70% of customers installing the app
  • Came up with the idea of a card-based navigation structure and set of gestures to communicate list of presets > preset detail > signal chain > effect/amp parameters, and worked with design staff to implement
  • Navigated a complex Bluetooth messaging protocol with the amp’s embedded software, and worked with teams in other locations to coordinate