Fender Play

Fender Play App Icon

Fender Play

Fender Play is an iPhone, iPad and Android app with accompanying web app that teaches users how to play guitar, bass, and ukulele with original video content and reference materials. The Play platform relies on a subscription model that keeps user data in-sync across all clients.

  • Supported developers using React Native to create a singular codebase that builds for iOS handsets, iOS tablets, Android handsets, and Android tablets.
  • Featured by Apple in the App Store Today tab multiple times.
  • Released new features such as: in-app purchases, iPad product launch, Android product launch, ukulele content, tablature feature, GDPR support, practice reminders, search, bass content, additional product SKUs, Facebook Connect
  • Maintained a 4.7 star app rating
  • Coordinated with marketing on new feature go-to-market strategies and shoots
  • Brought into the native mobile product line shortly after launch, to keep aligned with the web product.
  • Implemented push notification platform with deeplinking and app indexing strategy.
  • Helped coordinate app store optimization, paid ads referral tracking, and helped grow our daily subscriptions to almost 1k on native mobile alone.
  • Supported an aggressive release schedule of every two weeks, allowing my team to be completely agile and solve problems quickly.
  • Presented upcoming app features and KPIs to executives on a regular basis.